The Creation of Tupac’s Performance spells opportunities for Digital Domain Media Group


If you haven’t herd the buzz by now, Tupac alongside Dr. Dre and Snoop Dogg performed live Sunday night at Coachella.

The video quickly became an internet sensation, with old fans excited to see any resemblance of Tupac that they could. This also scored big for the company that created this technology, Digital Domain Media Group.

The publicly traded company is currently down on the year, but in my opinion as well as Dr. Dre, this could be a huge money making opportunity. With the attention that one performance received, the possibility for a nationwide or world tour could reap huge rewards for Digital Domain Media Group.

It will be interesting to see if they take advantage and strike while the iron is hot and turn around their poor year into possibly their best ever.

The Wallstreet journal had more on the topic. 

Here is a link to the performance

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